Im going to admit something kind of geeky. I really like favicons. Theyre fun. Theyre a great branding tool. And theyre something simple that small business owners can do to spice up their sites and even increase usability for users.
If you dont know what a favicon is, let me offer some assistance:

Favicons are the mini, 16×16 pixel graphics that represent your Web site up in the address bar, in a users list of bookmarks or in their browser tabs. TheyRead MoreFrom Small Business Trends
Creating a Custom Favicon

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[Source: Small Business Trends]